ASOS launches charity boutiques within its marketplace

By Naomi Bray | @naomicharl
Sub-edited by Zahida Khan, Lifestyle Section Editor

Online fashion giant ASOS has introduced a ‘Charity Boutiques’ category within ASOS Marketplace, one of the brand’s subsections are now offering products from independent brands and vintage retailers from across the globe. All of the proceeds from each purchase will go directly to the charity, with no commissions from the sales paid to ASOS.

From May the 9th, products from charity stores Oxfam Festival Shop, Barnardo’s and Traid will be available to purchase from ASOS Marketplace for a limited period over the summer, with plans for further drops throughout the year. A curated mix of items from each of the boutiques will be available to buy, from vintage leather jackets and retro windbreakers to reworked denim and upcycled crochet.

This latest initiative is a part of the e-tailer’s ongoing efforts towards creating more sustainable and eco-friendly ways for consumers to shop. Alex Cousins, Marketplace lead and Senior Buyer at ASOS, says:

“Buying vintage or donating used garments is an incredibly effective way of reducing the environmental impact of clothing. With the launch of Oxfam Fest, Barnardo’s, and Trade on Asos Marketplace, we’re taking another step towards making it easy and convenient for our customers to shop in a sustainable and responsible way while supporting the crucial work of these well-known charities.”

Members of the charities have expressed how this is an amazing opportunity for them to be able to showcase a curated selection of some of their products on a popular and well-loved platform. ASOS reaches over 2 billion consumers from all around the world and made almost £2.4 billion in global sales in 2018.

ASOS has long been an advocate for vintage and second-hand fashion, as well as supporting independent businesses, by connecting these brands to online consumers and making their shopping experience as easy as possible. ASOS Marketplace is a successful and lucrative part of the business, and it is currently undergoing a redesign to “bring a new look and feel to the platform” and to improve the customer and seller experience.

You can check out the current ‘Charity Boutiques’ selection here.

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