By Jessica Cotton | @j.j.cot
Subedited by Zahida Khan and Jasmine Wing
Each year, 235m tonnes of clothing is sent into landfill and the billions of garments 1.2bn tonnes of carbon emissions. During London Fashion Week the British Fashion Council, BBC Earth and Mother of Pearl, a sustainable luxury womenswear brand came together to address the fashion industry’s environmental impacts. This is the first time experts from the natural world and the fashion industry have come together to discuss the impacts of the fashion industry on the planet and what can be done to help save it.
Sustainable fashion designer Amy Powney behind Mother of Pearl and the creators of the influential Blue Planet and Planet Earth aims to start a movement helping consumers understand the impacts fast fashion are having on the planet. They are offering positive and tangible advice following the success of Blue Planet and the debate on plastic in the oceans.
A short film #SustianableMe, produced as a follow up of the collaboration, invites people to make the pledge to be a more mindful consumer. The film addresses the impact of fast fashion on the health of our planet and how a change in attitudes could create a more sustainable future for our planet.
Mother Pearl and BBC Earth have partnered to create a fashion line set to launch later this year, available to buy from Net-a-Porter. The line targets viewers who have been inspired to make more sustainable choices as the line will consist of clothing ‘made using a dyeing process that uses 10 times less water than other methods’ aiming.
Is it about time the fashion industry and experts of the natural world come together to discuss the environmental impacts of the industry and how important is it that brands are beginning to consider their environmental impact? Let us know your opinion at BreatheNewsUK on Twitter or Instagram @breathenews