21 Savage ‘Bank Account’ campaign

American Rapper, Shayaa Bin Abraham-Joseph, better known by his stage name 21 Savage, announced on today’s edition of ‘The Ellen Show’, that he is going to start a financial literacy campaign in association with the non-profit organisation, ‘Get Schooled’.

The rapper who received attention for projects such as Free Guwop in 2015 and 2016’s Savage Mode announced the campaign will be called ’21 Savage Bank Account Campaign’. The rapper performed the TV debut of new single ‘Bank Account’ on the show, taken from last year’s album ‘Issa’, followed by presenting a cheque for $21,000 (£15,038) to the charity.

“It’s to help kids learn how to save their money and make their money, and open up bank accounts for kids.” The campaign hopes to encourage kids to think about money, and start saving for their future.

The move was praised by American rapper, Jermaine Dupri, who said, “This is industry is like school, man. People get it in it, they don’t know much about it when they get in it and then once they get in, they learn.” He added, “That’s what 21 is doing. He’s evolving, he’s seeing money. He’s probably seeing money that he never saw before.”

@21savage is doing something absolutely amazing. I can’t wait for you to see it.

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